Gerard Egan

An Easy Introduction to Egan’s Skilled Helper Solution Focused Counselling Approach By Patrick JM Nelson Part One What is it? Gerard Egan’s Skilled Helper Model of eclectically based counselling provides a structured and solution focused basis for counsellors, psychotherapists and hypnotherapists. It is a three stage model in which each state consists of specific skills that the therapist uses to help the client move forwards. By mastering the process of using these basic skills in an appropriate manner (often in a cyclical process of stage 1 – 2 – 3 evaluate 1 – 2 – 3 evaluate) the talking therapist may be able to increase their efficiency and structure their work in a more logical way, thus helping clients in a more consistent manner and being less reliant upon their fluctuating ‘therapeutic inspiration’. Theoretical Origins Theoretically the Skilled Helper approach draws on Carkuff's theory of high-level functioning helpers (which explains that helpers with the skills of empathy, respect, concreteness, congruence, self-disclosure, confrontation and immediacy are most effective); Strong's Social influence theory (which explains that helping is a process whereby clients are influenced by others because they perceive therapists as having particular attributes and with this influence being most powerful when the the therapist avoids both laxity and coercion and is instead collaborative, empowering and democratic) and Albert Bandura's Learning theory (in which clients are seen as acquiring skills through coming to understand the processes of learning and developing appropriate self-efficacy expectations – expecting to achieve their goals by learning useful behaviours). Essential Therapeutic Orientations The Egan Skilled Helper approach encourages clients to become active interprete rs of the world, giving meanings to actions, events and situations, facing and overcoming challenges, exploring problem issues, seeking new opportunities and establishing goals. Quite simply, success usually comes when human beings become active in initiating positive behaviours and developing problem-solving strategies. The Skilled Helper aims to help their clients develop the skills and the knowledge necessary to solve both their current problems issues and ones that may arise in the future. To facilitate client development the helper builds a healthy therapeutic alliance with the client based on collaboration, warmth and acceptance. The Skilled Helper facilitates the client by helping them to formulate a plan of action, helping them accept their responsibility for becoming a more effective person and helping them to develop their own inner resources. The Skilled Helper also helps their client to transfer newly acquired skills and knowledge to fresh situations, facilitates them in establishing appropriate and realistic goals (that match their problem-solving skills), encourages them to become selfdirective and develop the skills of problem-solving, helps them to build on their inner strengths and to utilize external resources and support groups, helps them realize their potential and facilitates them in developing goals which are specific, measurable, achievable, realistic, ethical and reasonable. Furthermore the Skilled Helper remains in a state of external sensory awareness and retains an awareness of their client's non-verbal communications. Effective Listening – SOLER Effective listening is key to being a Skilled Helper. It consists of various skills, which Egan covers with the acronym : S. If it suits them, face the client Squarely (some prefer up to 45 degrees etc) O. Maintain an Open Posture with the client. L. Lean towards the client (as appropriate). E. Maintain appropriate Eye Contact with the client. R. Be a Relaxed helper as by doing so you greatly improve the quality and comfort of the sessions. Active Listening & Empathy Active Listening is a key skill for the Skilled Helper. It consists in concentrating on the client's non-verbal and verbal communications and relating them to the client's story (non-verbal communication includes body language, expressions, reactions etc). Verbal communication articulates the client's experiences, behaviours and feelings. The Skilled Helper encourages the client to stick to the point (what is relevant), they are non-judgemental and they are Empathic rather than sympathetic. Appropriate Empathy is a state of human interaction in which the helper enters and understands the client's perspective, whilst getting in touch with their thoughts and feelings, however, in this the helper remains rational in their understanding of the client's situation and reality. Unlike in some counselling approaches, although the Skilled Helper communicates Empathy to the client as the basis of counselling, when appropriate they may also use challenging skills with the client when particular and clearly harmful irrational statements or destructive patterns etc keep resurfacing, however any challenging must be congruent with the maintenance of therapeutic Rapport and Empathy because Empathy and Rapport provide the client with the warmth, comfort and safety needed to facilitate effective positive change. Exploring Skills (Egan Stage I Introduction) Exploring the client's Existing Situation The stage one skills of the Egan Helping Model are based upon the exploration of the client’s situation and they basically correlate with the Rogerian counselling skills of the Person Centered Approach. The purpose of Stage I is to build a nonthreatening counselling relationship and help the client explore their situation and then focus on chosen issues. In this stage the Skilled Helper helps the client to identify and clarify problems and opportunities and assess their resources. Clients are often reluctant or resistant at this stage, therefore the therapist helps them to explore new perspectives, challenges negative modes of thinking and constructively challenges the client's excuses, evasiveness, distortions and negative self-statements. This stage is based around helping the client in establishing priorities and developing action plans that put into practice productive strategies. Stage I exploring skills include: Open-ended questions Silence Focusing Empathy Paraphrasing & Reflecting Meaning Paraphrasing & Reflecting Feeling Structuring Summarising Understanding Skills (Egan Stage II Introduction) Helping the Client Establish Aims and Goals The purpose of Stage II is to help facilitate the client in developing a more in-depth and objective understanding of their situation. This stage is enacted as the Skilled Helper assists the client in exploring options and possible goals. The Skilled Helper establishes what the client really wants and needs and the client is encouraged to consider new possibilities and perspectives, choosing ones that are realistic, consistent with their values and for which there are adequate incentives. The Skilled Helper facilitates the client in developing rational decision-making based upon healthy data collection, analysis and action planning. In this state brain-storming, divergent thinking, a balance-sheet approach and force-field analysis may be used with the client in order to facilitate choices between different ways of dealing with situations and achieving goals. These techniques help the client to explore various options and strategies as well understand and work around blocking factors with facilitating factors. Stage II understanding skills include: Recognising Patterns & Themes Alternate Frames of Reference Self-disclosure Immediacy Challenging Timing & Pacing Advanced empathy Acting Skills (Egan Stage III Introduction) Help the Client to Develop Strategies Stage III skills are assist clients to take appropriate action by defining goals, changing ways of relating and working through issues using problem solving or decision making methods, while providing support and encouragement. Stage III skills help the client to cope with current problems and assist in the learning of new skills that will enable them to live more effectively in the future. Action is based on exploration and understanding gained by using stage I & II skills. In stage III the Skilled Helper facilitates the client in finding ways of achieving their goals. After helping the client to come up with as many strategies as they can the Skilled Helper then helps them to focus upon those that are viable in terms of client situati on, needs, aspiration and resources. This process is designed to help the client move from the current situation to one that they would prefer. Transition experiences may make the client feel vulnerable therefore the process may often be built upon the taking of small comfortable steps as the client grows in confidence (but this must be based upon the needs of the client – some like big jumps). Realistic achievable planning and time-tabling are key to success and the Skilled Helper is warm and supportive – helping the client look out and overcome obstacles, turning challenges into opportunities and inspiring the client to mobilise their personal, social and material resources (particularly helpful family members, friends and self-help networks etc). Stage III action skills include: Divergent Thinking Goal Setting Decision Making Problem Solving Programme Choice Evaluate Knowledge of Resources Using Knowledge of How Behaviour is Changed Using Knowledge of How Useful Behaviour is Maintained Teaching skills & Promoting Learning skills Evaluation In addition to Explore, Understand & Act skills evaluation of the therapy process is also important. It can take place at the end of each session as a summarization, whenever appropriate. It helps the client understand what ground they have gone over, helps them perceive progress they have made and inspires them with understanding on how they want to move forwards. To learn about this approach in detail see Part II, III & 4 of An Easy Introduction to the Egan’s Skilled Helper Solution Focused Counselling Approach by Patrick JM Nelson. Gerard Egan’s ‘The Skilled Helper’ is available from the FETT Bookshop Article Copyright Patrick JM Nelson 2007

English as Global Language Essay

The phenomenal rise in use of English has mainly taken place over the last two decades. English has reached high status world-wide because of several factors; as the mother tongue of millions of people all over the world, as the language that millions of children learn at school and the language that is used in international relations, for global communication and as the major media language. The importance of a global language has become major, in some contexts such as communication, e.g. international web-pages on the Internet, English is the only language used. In addition, English is used to establish and maintain connection and relationship between people with different backgrounds from different cultures. In this discursive essay, I will discuss the different aspects of a global language and how it will affect cultures, minority languages and communities all over the world. Disposition of body †¢ Definition of Lingua Franca †¢ Do we need a global language? †¢ Should English be a global language? Why/Why not? †¢ Which standard will be the Standard? / Strict or loose standards? †¢ Will native speakers take advantage? †¢ What will happen to minority languages and communities? Method Before I started to write the essay, I read relevant literature. David Crystal’s â€Å"English as a Global language† contains a lot of useful information, and so does â€Å"Sociolinguistics† by Peter Trudgill. In order to retrieve I want different aspects on the subject, I also used the Internet for research. I was also interested in average people’s opinion, therefore I asked approximately 40 people of different backgrounds, age and gender what they think of English as a global language. 1. Definition of Lingua Franca Many people do not know what a lingua franca is, therefore I will start by defining the term Lingua Franca and also tell a bit about its history. 1.1 Lingua franca is Latin and means â€Å"French language†. The first text written in a lingua franca is from 1353, but a simpler form of it appeared in the 11th century. The origin of this term is from the modern era when French became the language mostly used in commerce and diplomacy between the European countries. Not only French serves as a lingua franca, several European languages had the same status; e.g. English, Greek, Latin and German. The term lingua franca became so common that it continued to be used for any â€Å"universal† language. (http://en.wikipedia.org/wiki/Lingua_franca 2005) 1.2 A lingua franca can be any language which is used for communication among people who have no native language in common. In many of the former European colonies in Africa, French or English are used as the language of communication in trade and business. (Trudgill 2000:132) In some parts of Africa, other African lingua francas, such as Swahili and Hausa, are used. These languages are indigenous in some countries and have become used because of political reasons. When a language is used as a lingua franca, it undergoes a certain amount of reduction and simplification. The simplification often refers to getting rid of irregularities and grammatical gender in the lingua franca. This happens because adults are, unlike children, generally not good language learners, and therefore need a simplified version of the language. (Trudgill 2000:165) Should English be the Global Language? People in general have different opinions on English as a â€Å"global† language. There are positive as well as negative aspects of this. Do we need a global language? Why do we need it? Why should English be the best option? 2.1 Translation has always played a central role in interaction between people with different languages and language skills. Thousands of years ago, monarchs, ambassadors and merchants had to rely on someone to translate. But the more linguistically mixed the community got, the less they could rely on individuals to ensure their communication. Most of these problems have been solved with a lingua franca or a â€Å"pidgin†. A pidgin is a language created, usually spontaneously, from a mixture of other languages as a means of communication between speakers of different languages Pidgins have simple grammar and few synonyms. The prospect that a lingua franca might be needed for the whole world is something that has arisen in the twentieth century. Sin ce the 1950s, many international organisations have come into being e.g. the UN and the World Bank. Also political groupings e.g. The European Union and The Commonwealth have come into being. The pressure to make an agreement concerning one language has become urgent, but it is a sensitive issue. (Crystal 2003: 12-13) The need for a global language is mainly appreciated by the international academic and business communities, but also by individuals as the world becomes more and more global. (Crystal 2003: 12-13) 2.2 Why English has grown as much as it has, and why it might be seen as the best option for a global language have more than one answer. One is the geographical-historical reasons, and another is the socio-cultural. The geographical-historical part explains how English has reached its position and the socio-cultural explains how and why it remains that way. (Crystal 2003: 29) 2.2.1 English came to England from northern Europe during the fifth century and started to spread around the British Isles. (Crystal 2003: 30) The historical movement of English around the world began with the expeditions to Asia and America and continued with the colonial developments in Africa and the South Pacific. When many colonies became independent during the mid-twentieth century, they kept English as their official language or semi-official language. This led to a major step forward for the English language; it is represented on every continent and on islands in the three major oceans, making the label â€Å"global language† a reality. (Crystal 2003: 29) 2.2.1 The socio-cultural aspect looks at the way people in many ways have become dependent on English for their social life and for their economic well-being. English is the language of many business and political domains and also the language of entertainment such as television, the film industry, the music business, communication (internet, telecommunication and computers) and safety. (Crystal 2003: 29) 2.2.2 Today’s status of English has mainly two reasons; the expansion of the British colonial power and the emergence of the economical power of the United States. The latter is what scientist argue explain the status of English in the world today. (Crystal 2003: 59) 3. Positive and Negative Aspects on English as a Global Language 3.1 Positive aspects of English as a Global Language According to Buck (2005), English has, without doubt, reached the top position in the language hierarchy. Almost 30 % of the population are already â€Å"reasonably competent† in English. As the language of commerce, economy and politics, knowledge of and fluency in that language is helpful when participating in these fields. The economic power houses, the political bodies and commercial organisations also use English as their language of communication. More than 85% of the scientific, technological and academic production in the world today is performed in English. By using English you are able to communicate with people in almost all countries all over the world. English is the most widely spoken language with regards to number of countries, even though Chinese, Hindi and Spanish have more native speakers. (http://en.wikipedia.org/wiki/English_language 2005) The case might be that even in countries where one of the other languages is spoken you will be able to communicate wi th the inhabitants, using English as a lingua franca. It is often taken for granted that one speaks English and when someone does not, one might be looked upon suspiciously. I asked approximately 40 people from different backgrounds, different age and with different nationalities which language they would prefer as a global language and the majority answered English. The following reasons were given: It is the language you hear and read every day; the younger generations have learned it in school and it would be the best global language because it is the most spread all over the world. The people, who disagreed, said that Spanish would be the best global language, because it has more native speakers than English. 3.2 Negative aspects of English as a Global Language Even though there are many positive aspects of having a global language, there are negative aspects as well. How would it be possible to carry through a global language? Are there any dangers with having a global language? A global language might cultivate an elite class with native speakers, who take advantage of the possibility to think and work quickly in their mother-tongue. If this was the case they might manipulate it to their advantage at the expense of those who has another language as their mother-tongue and in this way create a linguistic gap between people. (Crystal 2003: 14-15) English has a history, sometimes cruel and violent with colonialism and war, and introducing English as the global language might be seen as a threat of future dominance. Perhaps a global language will make people unwilling or unable to learn other languages and make other languages unnecessary. (Crystal 2003: 15) One of the â€Å"risks† having only one language is that the chosen language may become very technical and â€Å"impoverished† for non-native speakers, e.g. the Eskimos, who have several words for snow, because they need it. They would probably not be able to express themselves properly if they only had one word for snow. And Swedish people would not be able to use the word â€Å"lagom†, a word which says a lot about the Swedish society and people. Many of the people who answered my question about â€Å"English as a Global Language†, expressed a worry that if we only had one language, they would feel â€Å"poor† when it comes to expressing feelings and emotions in a language that is not their mother-tongue, that they would not know enough words to be able to really express how and what they feel. 4. Standards – which standard should be used? Strict or loose standards? English is the mother-tongue of millions of people in different parts of the world. If English were to become a global language, which standard of the language would be the global standard? Perhaps the standards would become looser. 4.1. Standard English is the English that is usually used in print. It is also the English which is normally taught in school and to non-native speakers learning English. This is also the standard that is spoken among educated people and used for news broadcasts. (Trudgill 2000: 5-6) Historically, the British Standard developed from the south-east part of England (the area around London). These dialects were spoken in court, used in law and by the government. (http://en.wikipedia.org/wiki/British_English 2005) Standard English has a widely accepted grammar, and an accent that comes with this standard, the British English accent, also known as the â€Å"Oxford English†, is the accent that is taught is schools. (Trudgill 2000:6-7) Furthermore this English has a major cultural influence, especially on the languages in the former Commonwealth countries, e.g. South Africa, Australia, and India as well as the European Union. (http://en.wikipedia.org/wiki/British_English 2005 ) 4.2 We often hear about â€Å"American-English†, â€Å"South African-English† or other â€Å"Englishes†, but no such terms really exist. The different types of English are based on the British English but have developed grammatical and vocabulary differences because of influence and â€Å"loanwords† from other languages.(Trudgill 2000:6-7) 5. Minor Languages and cultures What will happen to minor cultures and languages if we introduce a global language? An introduction of a global language might lead to discrimination of other languages. Losing a language equals losing identity. The language is much more than just a tool for communication. According to Trudgill there is an intimate relation between language and culture and a large homogenisation of culture might lead to a shift in language where native people adopt another language and eventually the old language may die out. There is a difference between â€Å"language death† and â€Å"language murder†. Language death is when a language disappears naturally; its speakers are leaving it voluntarily, but â€Å"language murder† means that the killer language actively discourages use of other languages. Minority languages may be removed from the media and educational systems. English is referred to as a â€Å"killer language†, which means that it is a dominant language learned subtractive, at the cost of the mother tongues, rather than additively. (http://en.wikipedia.org/wiki/Killer_language 2005) In the United States there have been a few â€Å"English Only† movements, the first one in 1803, when they banned the speaking of French among the population in Louisiana. After that, several attempts to remove Spanish and French have taken place. English is declared as the official language in several states in the US. The English-Only movements have been rejected by linguistics; they mean that a language does not create political unity, it takes more than that. The use of one single language in a community is no guarantee for social harmony or mutual understanding. This has been proven several times during the history, e.g. American Civil War, Spanish Civil War and former Yugoslavia. (Crystal 2003:16) 6. Conclusion This essay has shown that the creation of a global language has numerous advantages and disadvantages. Mutual intelligibility, great career opportunities and reduced administrative costs are some of the advantages a global language would give. The disadvantages are that English is closely linked to the British and the American cultures and history and is therefore not a â€Å"neutral† language. Perhaps a language with less historical and cultural connections would be a better option? We are in need of an international language for communication, politics, trade and security, but at the same time we are worried about language death, the advantages native speakers will have and all the disadvantages non-native speakers will face. English is growing, it is a strong language, and its future seems bright. My opinion is that if there will ever be an international language, English is the best option. It is a strong, well developed language with millions of speakers. Even if a global language might be important, different languages are of importance for their culture and for the development of their native speakers. Languages make the world more interesting and more alive.

International Comparison Program(2005) Essay Example | Topics and Well Written Essays - 1250 words

International Comparison Program(2005) - Essay Example Therefore one can think of investment in either India or China. I took India as the country to develop new product because cosmetic, especially 100% herbal and vegetarian Lipstick with variety of shades can be a new product that can be developed in an Indian Market. The increasing urbanization and a growth in the number of office workers have resulted in a strong focus on grooming in that country. 65% of the total population of India is below 35 years of age but only around 30% of the women use lipsticks in India, so there is a wide scope to flourish in India. The USP (unique selling proposition) of this product is its attribute of being 100% Herbal and Vegetarian as almost 40% of the total population in India is vegetarian and till now no other company has launched this type of product in the Indian Market. Cosmetics and toiletries have seen tremendous growth in 2007. Growth was partly due to high levels of inflation but volume sales also saw dynamic growth. Rising income levels resulted in lower-income groups being able to afford more cosmetics and toiletries and also saw many trading up from unpackaged to packaged products. Meanwhile, mid- and high-income consumers in urban areas began to seek out value-added mass brands and premium products. India can be taken as the country to sell the product as Indian females are considered an epitome of beauty and they are more and more becoming beauty and fashion conscious. The product that can be marketed is a wide range of cosmetics (100%Vegetarian) especially lipsticks and it can be launched in the Indian market by the name: Zebra For the beautiful Diva in you Indian Culture:- Culture is the manner in which things are performed within a society, community or nation. Culture is not a trait that comes with birth but it is learnt over a span of several years. The major things that can be observed amongst Indian culture are as follows:- The Terpstra and Sarathy Cultural Framework helps marketing managers to assess the cultural nature of an international market. The Eight categories are Language, Religion, Values and Attitudes, Education, Social Organizations, Technology and Material Culture, Law and Politics and Aesthetics. 1. Language: - There are as many as 22 official languages in India. The national language of the country is Hindi and most of the people in the country are quite well versed with English as well owning to the British rule in the country for around 200 years. 2. Religion: India is considered to be a land of unity in diversity. Many religions are practiced in the country including Hinduism, Jainism, Buddhism, Islamism, Sikhism, Christianity etc. The cow is considered sacred in Hinduism. She is the one who should be worshipped for the various graces She bestows on humanity. 40% of the total population is Vegetarian. 3. Values and Attitude:- Generally people in India have a high regard for their elders. Although traditional roles are changing, especially in urban areas, there are important values shared by most Indian families. Normally, Indians hold family progress, unity and support in high regard throughout their lives. Mostly people live in an extended family, in which every member has their own role, often determined by age and gender. There is typically a head of the family who takes the major decision with respect to the family and his decision is respected by everyone in the family. Elders are supposed to use their experience and wisdom to help guide

Encyclopedia of Nursing Essay Example | Topics and Well Written Essays - 500 words

Encyclopedia of Nursing - Essay Example How could you as a nurse assist persons in this experience? What would the nurse use to promote better-coping skills? These questions form the core of nursing in my opinion. All of this can sometimes be difficult for nurses. In the workaday environment of a hospital, practitioners too often â€Å"glaze over† or become somewhat automatic. Everyday routine can sometimes numb them to their surroundings, making it difficult to connect with patients that require special attention. It is not hard to imagine the situation: nurses are human just like the rest of us—the fact that there are terrible suffering and pain all around them is something they will eventually adapt to after a certain amount of time. Patients who come into a hospital have many fears and anxieties about their experience: just how sick are they? What do all these new confusing words mean? How will their problem affect the quality of their lives? It can be very difficult to cope. For nurses who have seen it a ll before it can be difficult for them to be patient and supportive. It is the same basic biological principle as hypostasis. This model argues that it is vital to be mindful and keep in mind the various prejudices and fears all humans harbour—and try to use these feelings to help shape positive relationships with patients under care. The nurse and patient need to come up with what some call a â€Å"shared story.† This is my vision for nursing. This focus on a shared story is very important. The relationship between the patient and the practitioner in a very real sense a developing narrative. In order to live out my philosophy of nursing, every day I must remember this, that a nurse and his or her patient must form a shared story. Those people and professionals who work at a hospital form a family.  

The case of Mabo Essay Example | Topics and Well Written Essays - 2250 words

The case of Mabo - Essay Example The amendment aimed at establishing a strategy of making land grants based on the trust of Torres Strait islanders and the aboriginals of which the Murray Islanders did not agree with it. The plaintiffs had the representation of the Grey Mclntyre, Brian Keon-Cohen, and Ron Castan (Curthoys, Genovese and Reilly, 2008). At first, the case was brought in as a test aimed at determining the legal rights of the people of meriam to land in the Murray island and Waier and Dauar in Torres Strait. This was so because; such got heavy stimulation to the Queensland in 1879. Before the British contacted the Meriam people, they had lived in the land as subsistence economists who majored in fishing and cultivation. At those times, the land was not for the whole community or public, but rather, was for certain individuals. At some point in 1985, the government attempted at all means to discontinue the proceedings through the enactment of a declaratory act referred to the Queensland coast island. This declaration stated that on the land annexation in 1879, the island title was vested in the Queensland state, and as a result, free from claims, interests, and rights whatsoever. According to the Mabo versus Queensland number 1 of 1988, the high court stated that this was not in line with the legislations provided by 1975 racial discrimination act. As a result, the plaintiffs decided to come up with inter alia declarations ruling that the Meriam people had a right for the Land of Murray Island. This meant that they were the owners, possessors, occupiers, or people who have a right to enjoy the use of the land. According to the plaintiffs, they argued that they needed a possessory title because of the long period, which they possessed the land.

Raisin in the Sun - Response Paper Term Example | Topics and Well Written Essays - 750 words

Raisin in the Sun - Response - Term Paper Example Racial issue was also on the rise during the same period. America began to see a trend of sexual equality. Self supporting women, who were often colored, faced more criticism since they were forced into unconventional gender roles (Weiss, 2000).This shift in gender roles was felt by the citizens of society and is evident in literature and art of that period. A sun Raisin in the sun responds to this gender role conflict in an explicit manner; gender discrimination and role conflict are apparent in dialogues of the male as well as female characters throughout the play. Gender Discrimination and Drift in Gender Roles Portrayed In the Play In the opening act of the play, the main male character of the story, Walter expresses his biased beliefs regarding the opposite sex and his frustration about losing authority in these words: ‘You don’t understand about making men feel like they can do something’. This clearly expresses the conflict and insecurity that the male memb ers in sex role transition face. There are many instances in the play that reflect prejudice against women, for example, at one point, Walter comments on women generally: ‘The world’s most backward nation of women!’ Similarly, stereotyping is also evident in the second act, where Walter is sitting with his friends, talking about women: ‘If there is anybody you cannot persuade to take a larger view of life, it is a woman.’ The play also reflects the biased attitude of male members of the 1950’s society towards a woman seeking a professional education, since it was not in accordance with the typical role. Walter says in the second act: ‘Aint many girls who decide to be a doctor’, and he also mentions in the third act that he clearly wants his sister married as soon as possible and he doesn’t care whether she becomes a doctor or not. The other main male character in the play, Asagai, despite being romantically in love with Wal ter’s sister Bennie, expresses his biased opinion of women in second act by stating ‘Just being loved should be enough for a woman’; implying that a woman should desire nothing more out of life. Female roles in the play are very strong and all three of them express the gender discrimination and sex role conflict in the society via different dialogues. Mama for example despite being a mature and strong willed person, is reluctant to travel alone to Europe and starts comparing herself with stereotyped white women who roam around, unaccompanied by their males. Ruth, Walter’s wife who is a bit more modernized than mama, shows the typical determination of a 1950’s woman by mentioning in the last act, that she will work hard to pay the installments no matter what: ‘I’ll work in all the kitchens of America, ill strap my baby at my back if I have to’. ‘A Raisin in the sun’ also depicts the power and strength of the predeterm ined gender roles. The women themselves find it difficult to place their selves or other women out of that prescribed gender role. Like at one point in the second act of the play, Mama says to her daughter ‘What do you mean by leaving the house looking like this’; which implies that the older woman finds it unconventional that a woman should go out while leaving the house in a mess, while the younger woman thinks it is normal to do so. The frustration of not

U.S.A. PATRIOT Act, Foreign Intelligence Surveillance Act, and the Essay

U.S.A. PATRIOT Act, Foreign Intelligence Surveillance Act, and the Future of Domestic Intelligence - Essay Example The attacks demolished the world trade center, which was regarded as a unique nucleus of international trade established in New York City, and took away 2,749 innocent lives. The attacks shook the pillars of the national security of United States of America and questioned the operation and functioning of the intelligence of the country. Following the day of attack, President George Bush immediately declared war on terrorism with his speech, â€Å"The United States of America will use all our resources to conquer this enemy† (Kam & Wong, 2006, p. 380). Later, on investigation it was revealed that two of the terrorist pilots gained flying training at the Huffman Aviation International in Venice, Florida, in September 2000. These men entered the United States of America on a visitor’s visa. It was further analyzed that the applications of these men were changed from the visitor to those of vocational students which were processed by the Immigration and Naturalization Servi ce (INS). Another pilot infiltrated the country on October 9, 2000 with an F-1 student visa for the purpose of studying English at English as a second language (ESL) center in California, USA. In this case it was also revealed that the student never attended the institute and the institute never reported about the missing student. With this background information it could be said that the country was suffering from inefficient intelligence operation and management. In fact legitimate questions arose regarding the intelligence operation of the nation. In the aftermath of the 9/11 disaster, America witnessed the tightening of the trajectories of homeland security and enforcement of amended and new laws with stricter policies towards immigration and emigration. But it has been also questioned as to what extent the laws were feasible in the context of the protection of the civil

Guidelines for Application Assignment Example | Topics and Well Written Essays - 1000 words

Guidelines for Application - Assignment Example The paper is free of any grammatical or punctuation errors. The student presents a cohesive flow of information within the paper. There is some use of evidence and illustrations throughout the paper. The introduction of the paper clearly explains the topic and states the purpose of the paper. The student gives a brief and complete summary of most of the information contained in the paper. The student also correctly uses APA referencing guidelines throughout the paper. The paper has very few grammatical and punctuation errors. The flow if information is acceptable. There is use of some of evidence and illustrations in the paper. There is an introduction that explains the topic and tries to state the purpose of the paper. The paper’s summary highlights some of the main points of the paper. The student uses APA referencing format and his or her paper has few grammatical and punctuation errors. The flow of information is illogical. There is limited use of evidence and illustrations in the paper. The introduction does not explain the topic and the purpose of the paper logically. The paper’s summary does not talk about some the main points of the paper. The student does not use the correct APA referencing format and his or her paper has very many grammatical and punctuation errors. The body of the paper does not highlight any of the major elements of blood flow through the heart. Subheadings are not used and the summary is either missing or does not state the major points of the paper. The body of the paper highlights some of the important elements of blood flow through the heart. Different subheadings are used for various stages that describe the blood flow process. The summary at the end of the paper is brief and concise and consists some of the major points discussed in the body of the paper. The body of the paper highlights most of the important elements of blood flow through the heart.

Contractual Agreements Vs Joint Ventures Assignment

Contractual Agreements Vs Joint Ventures - Assignment Example This paper refers to the R&D programs with inter-firm co-operation. The modes could be either contractual or through joint ventures. The basic objective behind these methods is to ensure cost-economization and strategic intent. R&D implies the standard activity of research oriented development wherein techno-scientific knowledge is applied to create newer procedures and products. The crux is that organizations benefit in the long run through R&D efforts and they need to plan for such activities to foster creation of better processes and products. R&D partnerships form a part of diverse relationships which two unrelated companies entertain through acquisitions or mergers. Different kinds of taxonomies got inter-twined in such understandings and they are now inseparable. The inter-dependency could be charted in any of the following ways of: †¢ Licensing & cross licensing: The service providers collect fee for the technological enhancement provided to their partner and sometimes swap knowledge instead of fee for cross-licensing. †¢ Second-sourcing ratifies reproduction of already existing products with specifications. †¢ Sub-contracting of one firm by the other establishes the customer-supplier relationship usually for long-term contracts. †¢ Joint funded R&D programs are usually contractual in nature wherein firms co-operate to perform such activities. †¢ Joint ventures combine the interests of two firms on a profit sharing basis. Sometimes firms with specific objectives related to different functions including R&D stipulate guidelines for performance of those functions smoothly. This paper refers to the R&D programs with inter-firm co-operation (IV & V points listed above). The modes could be either contractual or through joint ventures. The basic objective behind these methods is to ensure cost-economization and strategic intent. General trends in R&D dependency: The MERIT-CATI list which surveys the trend of R&D dependency establishes the following results: 1960s witnessed a relatively low number of such collaborations with a gradual increase towards the end from 10 a year to 30 a year. 1970’s continued the 30 a year trend and graduated to 50 a year partnerships till the middle only to increase three-folds to around 160 a year by the decade end. 1980s are earmarked for 200 and above inter-firm partnerships in the inception and galloping further to 500 a year till its end. The first two years of 1990s slowed down the pace to 350 to 400 alliances a year but later rose to 700 odd partnerships only to set off again to 500 per year till the end. Though, there is a slowdown in the late 90s, the number of partnerships, however, is far higher than the level of partnerships activated in the early 1960s. These alliances are also circular in nature that when they decrease, they tend to increase cyclically. The notable factor is the number of joint venture (JV) collaborations vis-a-vis contractual agreements in such R&D partnerships. In 1960’s when there were meager number of R&D partnerships, most of them were entered through JV’s. Till the mid of 1970’s around 70% of the total agreements were done through the JV route and 30% of them were through contracts. However, in the early 80’s this range slowed down to 40% giving bigger hand to contractual

Curbing Grade Inflation Essay Example for Free

Curbing Grade Inflation Essay Grade inflation takes place when students are given a higher grade than what they actually deserved in order to address the declining expectations and diminishing educational standards. The phenomenon of grade inflation is observable in the current trends in grading, which is mostly given by private colleges and universities. Grade inflation suggests that the terminology used in grading no longer reflects the reality, especially when it comes to the performance of students. As a result, the efforts of students who actually work hard and have exceptional capabilities are being undermined. In addition, grade inflation also affects the proper assessment of students, as it does not reflect the real grades that they deserve. Being the case, Princeton University decided to implement a policy that will limit professors in giving the grade of A among students per department. However, the aforementioned policy is questioned regarding its effectiveness and also the way by which it can contribute to the greater good for the greater number of people. Grade inflation should be stopped because of the disadvantageous effects that it has among students and the educational institutions and also in the society as a whole. The utilitarian principle gives utmost emphasis for the greater good of the most number of people. Grade inflation does not merely affect one individual or student but rather its ill effects are reflected upon the whole educational institution and the society. In terms of the educational institution, since grade inflation is used in order to give students higher grade than what they deserve, the real problem of diminishing educational standards of different colleges and universities is not properly addressed. Grade inflation gives a false facade that students are doing well, which reflect that the educational standards are also efficient. Due to this, the problems within the educational institutions is not properly identified and solved. In the same manner, the society as a whole is also affected by grade inflation. The primary reason as to why education is given importance in almost any state is because of the reason that educated individuals become more productive citizens in the society. Quality education allows them to properly hone their skills and capabilities, which will enable them to find good jobs and contribute substantially to the society. Rule utilitarianism asserts that the creation and implementation of rules bring about the greater good for the most number of people. As such, grade inflation should be stopped because it adversely affects numerous people and this societal problem can be addressed through the implementation of rules. However, the policy implemented by Princeton University in order to deal with the problem of grade inflation is not the proper way in order to address the problem. Based on the rule utilitarianism, it is better to have a rule than no rule at all because its presence will bring about a greater good rather than the absence of it. In application with the policy of Princeton University, their way of solving grade inflation does not benefit the majority of the students because only a minimal number of students have the possibility to be given a grade of A. As a result, many students will have to compete with the minimum number of times that the professor can given a grade of A. Due to this, there are chances that excellent students have to settle for a lower grade because professors have to limit giving students an excellent grade. In addition to this, added pressure is given for students in order to get excellent grades, which is not necessarily advantageous for their educational learning. Moreover, since many Ivy League universities have not yet applied the same grading policy as Princeton University, there will be instances wherein students coming from Princeton University will have a lower GPA as compared from students from other schools. The low GPA of students from Princeton University can adversely affect their chances of getting competitive jobs and also lessen their chances in being accepted in graduate school. The grading policy of Princeton University is only advantageous for those students who will get an excellent grade, which is minority of the student population because giving a grade of A is only limited. Furthermore, rule utilitarianism also points out that there is no sense in keeping a rule if a better rule will bring about greater good. In the case of the grading policy of Princeton University, there are better policies that can be applied, which can address grade inflation without undermining the good of the majority of the students. One possible way is by enhancing assessment tools that measures the ability of students through objective means, which will assure or even lessen the subjectivity of professors. The grading policy of Princeton University is not a good rule based on the standard of rule utilitarianism because it does not promote greater good. Majority of the students are adversely affected by this policy. It is not wrong to give value to the hard work and excellent skills of minority students but it should not be at the expense of the majority because doing so no longer promote greater good for the greater number of people.

The wembley national stadium

The wembley national stadium   Introduction It was built to be the new ‘home of football; to be one of the largest and magnificent stadiums in the world and designed to be state-of-the-art with a seating capacity of 90,000. Designed by the World Stadium Team led by Mott MacDonald, the Wembley Stadium now stands as the most expensive stadium ever built, the longest single-span roof structure in the world (315m), second largest stadium in Europe and the tallest in the world (133m) with every seat under roof cover.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The concept was to build a state-of-the-art stadium, with none that can compare anywhere else in the world. The new stadium has a partly retractable roof which can be adjusted to allow sunlight to reach all parts of the pitch. During bad weather, the roof can be retracted in about 15 minutes to cover every seat (http://www.designbuild-network.com/projects/wembley/).  £120 million from the Lottery Fund was invested into the stadium with an additional loan of  £426 million through West Deutsche Landesbank. A fixed price contract was reached between the client and contractors. This made provision for a building cost of  £352 million and total project costs of  £757 million (Public Accounts Committee, 2004). However, like most iconic construction projects of national interest, the Wembley project was not spared its own share of controversies, accusations, rumours, anxieties and fascination. The Football Association (FA) must have imagined a spectacular 2006 FA Cup grand finale, the biggest UK soccer championship at Wembley National Stadium. Unfortunately, this important event had to be moved all the way to Wales! What was wrong? Wembley Stadiums extraordinarily ambitious re-development was utterly behind schedule.The project later opened in March 2007, almost a year behind schedule and  £70million over budget and has since then kept some of the finest construction lawyers in constant employment. The Wembley Stadium concept was definitely ambitious and the product stands now impressively. Even more breathe taking is the 133m arch which when lit up at night shinning gloriously, and can even be seen across London. Wembley has indeed become Englands new icon of football. The client for the project was the Football Association (FA) working through its subsidiary the Wembley National Stadium Ltd (WNSL). The main contractor was Multiplex Constructions with Mott MacDonald being the Lead Designers. The project used two project advisors; Tropus at the initial stages (1997-2001) and Capita Symonds (2001-2006). The initial steel contractor was Cleveland Bridge Problems During The Project A litany of problems can be identified that bedevilled the construction of the Wembley Stadium mainly adversarial contracts, unreasonable risk allocation, cash-flow problems, design changes, poor performance, poor site management and litigations. These are presented in details below: Delays and indecisiveness even before the project begun: Plans for a new stadium were beset with delays, management problems and increasing costs since December 1996. The designs were revealed   in 1999 and the stadium should have been completed in 2003 but the work itself started only in September 2002 due to many political and financial problems. The project was finally rescheduled to complete in May 2006 (http://news.bbc.co.uk/1/hi/uk_politics/2119413.stm).   Design Problems: Multiplex argued that ‘Mott MacDonald`s design for the Wembley steel work was not fit for purpose and that the initial designs were not correct, constructible, co-ordinated and consistent. It further stated that Mott MacDonalds deficient design, failure to warn and/or take action is shown in many thousands of individual acts or omissions (Technology and Construction Court (TCC), 2006).   Scope Creep: The initial scope was to accommodate athletics, rugby and football in the same stadium. This later became very controversial and resulted in the removal of athletics from the scheme in 1999, because of the technical and commercial challenges of accommodating the three sports within the same stadium. In December 2001, the scope was further changed with the removal of a hotel from the project, the expansion of hospitality suites and considerable changes to the north side of the stadium bowl. This took the Mott Consortium 7-8 months to redesign. These changes increased the cost of the project especially in steel works (TCC, 2006). Procurement Issues: In the conclusions of Public Accounts Committee (Eighth Report of Session 2003-04), it stated that â€Å"Best procurement practice has not been followed on what is a high profile project Organisations responsible for managing projects should be expected to set out a formal procurement process, which treats all bidders equally to avoid giving any one a potential advantage over the others.† It further criticised Wembley National Stadium Limited for failing to follow a detailed and overt formal procurement process and having dialogue with Multiplex prior to starting the procurement process. A report by former Wembley project manager Tropus, said ‘the appointment was made with undue speed. The James Report also concluded that there had ‘been serious flaws in the procurement policies.'(James Report, 2002) Poor Communication: Apart from the major changes in the scope of the works, Multiplexlamented not given access to vital design information which made them underprice the steelwork. Mott on the other hand thought â€Å"Multiplex was aware of the state of design, having managed the design process and having been intimately involved in the design work.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Wembley Stadium into Injury Time, 2002) Poor Planning and organisation: A lot of decisions seem to have been made hastily. No wonder several changes had to be made at later stages. When it became a prime objective to finish the project in time for the FA Cup finale in May 2006, efficiency and cost effectiveness became secondary issues. In my opinion, a lot of problems could have been avoided if Multiplex did not have to rush the job to meet unrealistic deadlines. Multiplex claims that it has sustained significant losses as a result of a multitude of breaches of contract and/or acts of negligence by the consultant, which had far-reaching effects for Wembley (TCC, 2006; Baloch, 2008). Disputes and disagreements: Cleveland Bridge (CB), the steel contractor terminated their   contract   in 2004 because they did not believe they would be paid for materials and that there were seemingly insurmountable difficulties between them and Multiplex. A sustained input from a steelwork subcontractor could have greatly influenced the timely completion of the project but eventually CB had to be replaced with all attending problems of a new project team member. Health and Safety problems: In March 2006, a temporary roof support fell by over half resulting in the evacuation of all construction workers and delay of work. Another accident occurred January 2004 resulting in the death of one construction worker and the injury of another when a platform collapsed without warning, trapping the men underneath (http://www.designbuild-network.com/projects/wembley/) Poor Performance by Cleveland Bridge: Delays were caused by CB as not all the steel sent to China could be fabricated in time to comply with the programme. So the steel sent to China was often shipped back to England with   most not fabricated. Furthermore the steel sent to site was often missing crucial pieces (meaning it could not be erected) or else was untagged with the consequence that site staff could not identify the relevant pieces of steel (TCC, 2006). Poor Supervision by Sports England: The Government was less than happy with the level of supervision offered by Sport England. It stated that â€Å"Sport   Englands performance in monitoring the progress of the project has been lack, slovenly and supine.† This ultimately resulted in supply team missing the focal point of the project right from the beginning and before long, a lot was out of hand (Wembley Stadium into Injury Time, 2002). Poor Stakeholder management: In a statement by The House of Commons Culture, Media and Sports Committee, it blamed some of the problems encountered on the project on poor stakeholder management. It said, â€Å"the project had been undermined by the ‘fundamental failure to include all representatives at the outset in planning the redevelopment† (www.publications.parliament.uk). The resignation of Ken Bates in 2001 as chairman of WNSL gives a further hint. He cited a lack of support from the board and that he had been undermined by senior figures within both the government and the FA. He remarkably said, Even Jesus Christ only had one Pontius Pilate I had a whole team of them. (www.forbes.com). The Problems Encountered: The Role Of Project Management Project Management (PM) is the â€Å". . . application of knowledge, skills, tools and techniques to project activities to achieve project requirements.† (PMBoK, 2004). This same theme runs through other standards for PM including BS6079 and ISO 10006. Suffice it for now to say that PM is the managerial responsibility and actions involved in completing a project on time, in budget and to the specified quality standards, in accordance with the traditional performance criteria. The role of PM in the Wembley project will now be appraised under some of the key knowledge areas identified in the PMBoK. Project Scope Management This involves developing a scope statement that will define the boundaries of the project and verify the amount of work to be done. PM uses such tools as brainstorming, fast diagrams, Value Management workshops to define the project. This is because if you have the wrong definition, you may come up with the right solution—to the wrong problem!(Lewis, 2007). If scope definition is not holistically carried out, major changes such as those experienced on Wembley may occur later and cause delays, cost variations leading to claims and litigations. This, I believe, was the ‘akiles heel of this iconic project. Where change becomes inevitable, PM should manage them to protect the project from the effects of scope creep. Wembley failed in this area resulting in the considerable cost and time overruns. Lewis (2007) rightly said, â€Å"I have become convinced that projects seldom fail at the end. Rather, they fail at the definition stage.† Project Time Management PM adorns itself with yet another accolade of being able to effectively estimate time frame for projects realistically and defining work packages and milestone to achieve this target. It employs one of its popular tools of Critical Path Method and scheduling in this respect. Many softwares including Primavera and MS Project have also been developed to helped in the management of time. Kaming (1997), Elinwa (2001) and Aibini (2006) however reveal that the occurrence of time overruns is high and that overruns can occur of projects irrespective of its size. Wembley was no exception. Some of the disputes, changes, cash flow problems, design problems etc. that caused resulted in the project being delivered in 10 months late and the subsequent changing of the FA Cup finals to Wales could have been avoided through effective project time management. PM should have helped to come out with a realistic duration for the project. Project Cost Management This involves estimating the cost of all resources and such things as travel and other support details. After this is done, costs are budgeted and tracked to keep the project within that budget (Rad, 2002). This is very important in PM as the first question most clients ask is ‘how much will it cost? It is the duty of the PM to realistically determine what it will cost to achieve a particular scope. The tough question then arises. Was Wembleys initial cost of  £445million realistic? Why did cost rise astronomically to  £757million at completion? The project even had to be stalled ‘into injury time just to seek additional funding. Why couldnt PM prevent this? Much of the blame lies squarely on PMs failure to realistically estimate cost at conception. Project Communications Management â€Å"This is the processes required to ensure timely and appropriate generation, collection, dissemination, storage, and disposition of project information.† (PMBoK, 2004). Multiplexclaims it was not given access to vital design information and that this led to increased steelwork costs. Mott MacDonald on the other hand dismisses this saying, â€Å"Multiplex was aware of the state of design, having managed the design process and having been intimately involved in the design work† (TCC, 2006). PM is supposed to create a smooth communication interface between all parties to forestall these misunderstandings. Project Procurement Management This helps in selecting the most appropriate contractors and suppliers, administers the contract as well as form the best working relationships between all parties to achieve project goals. The Public Accounts Committee (2003-04), stated that â€Å"Best procurement practice has not been followed on what is a high profile project† PM should have also salvaged the problem between Mott, Cleveland and Multiplex before it got out of hand, resulting in Cleveland walking away from the project with its attending problems. More also, it is known that competitive tendering and cost as a selection criteria has produced poor results in construction over the years and PM should have helped in designing the best procurement approach to prevent the problems (Egan, 1998). The contract used for the project was fixed cost method in which the client cleverly shirks risk to the contractor. This form of contract invariably results in creating an adversarial environment with where each party   involved focuses their attentions on the needs and risks of their businesses as opposed to those of the project (Morriss, P. and Hollis, A., 2005).This may well be another area that grossly affected the results on Wembley and effective PM should have prevented this. Stakeholder Management: Freeman and McVea (2001) describe this function as â€Å"looking out from the firm or project and identifying, and investing in all the relationships that will ensure long-term success.† At concept stage, this is used to collect views of all interested parties, especially those of end users who usually hold vital information that may be critical to the design, function and success of a project. If this was effectively done, it would have prevented the acrimony that grew between some of the contractors and would have saved the project from unnecessary delays and increased cost of replacing Cleveland Bridge. It would have helped to produce the best fitting design as well as sort out the fact that athletics, football and rugby in the same venue would present a lot of technical and functional difficulties at the design stage saving the project from about 8 months of redesign. Site Management: Chan (1997) showed that out of 8 group factors that caused delays in construction projects, poor site management and supervision was amongst the top five. The accusations and counter-accusations during the hearing at the Technology and Construction Court between Multiplex and Cleveland Bridge gives us yet another glimpse into an area of failure of PM on Wembley. The site was poorly managed as it was littered with random pieces of steel that had been delivered in the wrong order and a significant quantity of steel was sitting on trailers adjacent to the site or around the perimeter. This had the potential of disrupting flow of activities and even causing accidents (TCC, 2006). The Actions And Measures That Should Have Been Taken The influential Latham (1994) and Egan (1998) reports called for new approaches to construction- one in which client leadership is key and where there is greater collaborative working between firms within the construction supply chain. Egan summarised five key drivers of change namely committed leadership; a focus on the customer; integrated processes and teams; a quality driven agenda; and a commitment to people. Some of the necessary actions and measures that should have been taken is now presented below: Key Client Leadership: The new Terminal Five at Heathrow is a widely acclaimed example of current construction best practice. The approach was unique and tailored to the very needs of the project i.e. the client took a level of ownership of project thus creating a clear vision for how it wanted the project delivered and also staying close enough to the project from inception to completion (Brady, 2008). Latham (1994) recommended that â€Å"the client should be at the core of the construction process† because â€Å"clients [essentially] drive best practice.† Egan (1998). The Client in the Wembley Stadium project was the Football Association and thus should have: 1. stayed close enough to the project, monitoring it and to make sure things dont go out of hand; 2. ensured that major changes to the scope of works was frozen at a particular point on the project or avoided altogether. These changes often result in dispute, delays and extra expense; 3. made sure that adequate funding was secured for the project before it even begun and that the estimation of both time and cost were realistically carried out; 4. come out with clear, concise, realistic and unambiguous objectives at the conception of the project involving all necessary stakeholders so that major changes, such as those that were experienced, could be avoided; 5. shared in risk of development/construction rather than cleverly shoving it to contractors. The â€Å"Heathrow Method†: Terminal 5 was an audacious development project that involved more than 60 contractors and 16 major projects. British Airways Authority (BAA) adopted a unique approach to the project to make sure it is completed both on time and within budget. It used â€Å"an innovative form of cost-reimbursable contract the ‘T5 Agreement under which BAA holds all the risks associated with the project rather than transferring the risks to external suppliers and guarantees a level of proï ¬ t for suppliers.† (Brady, 2008). The Agreement included an incentive payment for contractors that achieved a certain level of performance. It decided to reimburse the costs of delivery and to reward exceptional performance and punish mediocre and poor performance only in terms of proï ¬ tability. This created some sort of win-win environment for all parties and motivated the contractors to focus their attention   on the needs of the project and collectively so lve problems rather than concentrate on their own business risks and interests. These are the fundamental reasons why T5 achieved the laudable success of staying within budget and cost at completion. Cleveland would not have walked out of the job if it was given firm assurance of re-imbursement of cost incurred. The contracts should have been designed with an approach that offered incentives to all, for improvement in cost, time or quality and not in an adversarial environment associated with fixed cost contracts. Integrating the Supply chain: Both Latham (1994) and Egan (1998) underscored the importance of using integrated teams to realise project goals. The T5 approach used by BAA combined two main principles: the client always bears the risk; and partners are worth more than suppliers. ‘It provides an appropriate environment for integrated team working [†¦] to enable suppliers to work effectively and focus on meeting the projects objectives not only in relation to the traditional time, budget, and quality measures but also in relation to safety and environmental targets (Brady, 2008). ‘By doing that you take away negativity, allow space for innovation and create any opportunity for people to perform at levels they havent been allowed to before (Mylius, 2005). Involvement of end users: End users often hold vital information as they are usually in a better position to comment on the detailed requirements for a building than senior management who may not even be the occupants of the building when it is completed. After all, the users have first hand experience of what makes a building successful or otherwise (Menches, 2008). By the use of such methods as   focus groups, value management workshops and major surveys, the issue of athletics, rugby and football in the same venue could have been resolved even before any detailed design and thus eliminating the extensive delays and cost implications it had on the project (Barrett, P., and Stanley, C., 1999). Use of a Project bank: In an attempt to integrate project teams in an atmosphere of trust, collaboration and openness, the National Audit Office (NAO) of the UK suggested the   use of a project bank account. To ensure better construction, it said, ‘suppliers [require] greater certainty that they will be paid on time to re-enforce the trust that should exist between all parties for collaborative working to operate effectively. This was endorsed by the Specialist Contractors who indicated that ‘payments for the project delivery team should be protected and secure, which would, in turn, significantly reduce disputes and, more importantly, will encourage closer working relationships between all parties. (Parliamentary Newsletter, Issue 3, Spring/Summer 2006). Best Project Management Practice: At the execution level, much of the problems that occurred on the project could have been avoided or its impact attenuated if best project management practice was adopted by all especially Multiplex and Cleveland Bridge. Problems of poor site management practice, poor or incorrect fabrication of steel, design change management and communication could have been arrested with proper planning, organisation and control. Careful Monitoring: Projects rarely stay on track in terms of time and cost. the more likely occurrence is that projects will be behind schedule yet over budget at any point in time. Good project management carefully and critically appraises all factors that a likely to push a project off schedule (Office of Government Commerce, 2005). Monitoring progress carefully and instigating timely corrective actions by both WNSL, Multiplex as well as the FA, would have helped identify the likely impact of any problems so that action can be taken to get the project back on track. Conclusion Experience is a great asset to professionals practicing in any discipline, whether that experience comes from success or failure and whoever fails to learn from his mistakes is doomed to repeat them. Some of the key lessons on Wembley Stadium is thus now summarised below:   Adequate time and effort needs to be invested in the strategic planning phase of every project to come out with clear, realistic, and unambiguous project objectives;   Project team must engage effectively with users and other external stakeholders especially at the concept stage of any scheme to save the project from major changes with its attending problems;   Construction procurement must move away from competitive tendering and cost as the selection criteria and develop procedures that use performance and team partnering and capability;   Contracts must be designed to provide incentive to all for cost and time improvement and also forge a ‘win-win environment between clients and supply chain members;   Enough resources have to be made available for the project based on realistic estimates;   Clients must assume central roles in projects for they essentially drive best practice;   Continual change in project requirements and scope can be very detrimental for the project;   Dysfunctional relationships and fragmentation can turn a perfect project scheme into a complete chaos and thus project teams must operate as a cohesive unit, with clear allocation of roles and responsibilities. Finally, it is evident, at least from the Wembley Stadium project that a poor knowledge and a lack awareness of the fundamental project management skills by the client can lead to failure as clients essentially drive best practice. An effective and successful outcome of project management on any project in most cases will only be achieved if both the client and the contractor or project management organisations are effective in the skills of project management. A poor client organisation, in terms of project management, may well drive a good project manager and his team into poor performance. Agreeably, it may not be a panacea due to many circumstances and occurrences that may well be out of its control. However, Project Management stands the chance of producing laudable results if the construction industry stopped treating it casually and unprofessionally but rigorously apply the great worth of knowledge and experience its gathered over the past years, through both its success and failure stories. References 1. Aibinu, A.A et al (2006), Journal of Construction Engineering and Management, volume 132, Issue 7, pp. 667-677 (July 2006) 2. Barrett, P., Stanley, C., (1999), Better Construction Briefing, Blackwell Science Ltd 3. Brady, Tim(2008)Learning to Deliver a Mega-project: The case of Heathrow Terminal 5. New Challenges to Managing Organisations in Project Business. St Petersberg State University,St Petersburg, Russia,pp.137-158. 4. Briefing Team, Published by Construction Excellence, 2004. 5. Carter, P., (2002) EnglishNationalStadiumReview, FinalReport, A report submitted to the HouseofCommons. 6. Chan, D.W.M., and Kumaraswamy, M.M, (1997) A comparative study of causes of time overruns in Hong Kong construction projects, International Journal of Project Management Vol. 15, No. 1, pp. 55-63, 1997. 7. Design and Build Projects, www.designbuild-network.com/projects/wembley 8. Egan, J. (1998) Rethinking Construction, Construction Task Force Report for Department of the Environment, Transport and the Regions, HMSO, London. 9. Elinwa A.U.,et al (2001), Time-Overrun Factors in Nigerian Construction Industry, Journal of Construction Engineering Management, Vol 127, Issue 5, pp. 419-425 (Sept/Oct 2001) 10. Evan, M., (2005), Overdue and over budget, over and over again, The Economist. 11. GovernmentResponse totheSixthReportfromthe Culture,MediaandSportSelectCommittee Session2001-2002, Wembley National Stadium Into Injury time. 12. House of Commons Committee of Public Accounts, Eighth Report of Session 2003-04, The English national stadium project at Wembley 13. James Report, Cited in Wembley Stadium Into Injury Time(2002), Department for Culture, Media and Sport. 14. Kaming, P.F., et al (1997) Factors influencing construction time and cost overruns on high-rise projects in Indonesia, Construction Management and Economics, 15: 1, 83 — 94 15. Latham, M. (1994) Constructing the Team, Final Report of the Government/Industry Review of Procurement and Contractual Arrangements in the UK Construction Industry, HMSO, London. 16. Lewis J.P., (2007) Fundamentals of project management (3rd Edition), AMAKOM Books 17. Menches, C.L., et al (2008) Impact of preconstruction planning and project characteristics on performance in the US electrical construction industry, Construction Management and Economics, 26: 8, 855-869. 18. Morriss, P. and Hollis, A., (2005), Matching Contract Style to your business, Contract Conference Paper, Snowden Consulting Group. 19. Mylius, A. (2005) ‘A game of two halves Supply Management, 6 October 2005. 20. Office of Government Commerce, (2005), Common Causes of Construction Failure, Best Practice Guide. 21. Project Management Institute, (2004)A guide to the project management body of knowledge (PMBOK),(2004 Edition). 22. Rad, P.F., (2002), Project Estimation and Cost Management, Management Concept Inc. 23. The Heathrow Terminal 5 Project, www.airport-technology.com/projects/heathrow5 24. The Judgement, (2006) Technology and Construction Court, EWHC 1341TCC 25. The Wembley Blame Game, www.forbes.com 26. UK Government, Parliamentary Newsletter, Issue 3, Spring/Summer 2006.

The Dramatic Narratives used in John Stienbecks Novels :: Free Essay Writer

The Dramatic Narratives used in John Stienbecks Novels In John Steinbeck’s novels, Cannery Row, Of Mice and Men, and The Red Pony, Steinbeck used dramatic narratives to express his views of the world. The characters behavior in these novels was used to keep the reader interested. Steinbeck seemed to use a beautiful valley that always had disaster hanging over it as his setting. In all three of these novels John Steinbeck used great dramatic narratives. These narratives were used to help explain all of the problems, situations and events surrounding Lennie in Of Mice and Men. They were also used in The Red Pony to describe Jodi’s first pony and all of its problems. Steinbeck was able to use short and direct statements that helped the reader understand what was happening in the book. In Cannery Row John Steinbeck used this narrative to describe the excitement over Doc’s surprise birthday party â€Å"Mr. Malloy on his hands and knees, peered out of the boiler door to see if anyone had gone to the party yet. In the Palace the boys set restlessly watching the black hands of the clock† Many critics didn’t approve of Steinbeck’s writing style. Some even attacked him for how he treated his characters. On the other hand, most of the critics commended Steinbeck on his writing style and his use of narratives. If it wasn’t for Steinbeck’s creative dramatic narrative in the last two chapter of Cannery Row, the other critics would be right about his treatment of his characters. The Life of John Steinbeck by Harry Thorton Moore, stated this about Steinbeck’s treatment of his characters. â€Å"Steinbeck has sometimes been condemned for treating Men as if they were no different from other animals; butExactly what he attempting to do in the last two chapters of Cannery Row is to distinguish men from the other animals – or at least to indicate that men have capabilities available to no other animals, if they are willing to avail themselves of them.† Character behavior was a factor in most of Steinbeck’s novels. In The Red Pony, Jodi’s desire for a pony and love for it kept the reader reading. In Cannery Row Mack and the boy’s inability to fit in was a factor of excitement in the story. If it weren’t for the outrageous behavior of George and Lennie in Steinbeck’s Of Mice and Men, the novel would have never become the exciting story that it is.

Beats as a counterculture Essay -- essays research papers

The Beats As A Counterculture Many of the Beat writers wrote in a style known as spontaneous prose. Allen Ginsberg often writes in this style. He does so in the poem â€Å"Howl† in which he rants and raves about society via his friends – Jack Kerouac, Willaim S. Burroughs, Lawrence Ferlingetti, and Neil Cassidy to name a few, live. He discusses their poverty, civil disobedience, the ways that they fight society, and his personal fight against industrialization; he uses many images in order to allow the reader to understand his lifestyle, the lifestyle of his friends and points of view, specifically their rejection of society. Ginsberg depicts the deprived environment in which he chooses to live in through imagery. For instance the speaker proclaims: â€Å"†¦Dragging themselves through the Negro streets at dawn looking for an angry fix.†(Ginsberg 62) This is a scene depicting an average morning after a night of partying. His friends are trying to make their way back to reality. They search the streets where they have been in Jazz clubs for more drugs so they do not have to â€Å"suffer[ing] Eastern sweats and Tangerian bone grindings and migraines of China under junk-withdrawal†¦Ã¢â‚¬ (Ginsberg 63) Ginsberg is telling of his friend’s addiction and fear of withdrawal. The speaker states: â€Å"†¦Yakketyyakking screaming vomiting whispering facts and memories and anecdotes and eyeball kicks and shocks of hospitals and jails and wars†¦Ã¢â‚¬  (Ginsberg 63) In this passage the speaker of â€Å"Howl† depicts an insane asylum because his mother, himself and many of his friends; specifically Carl Solomon, who the poem is dedicated to, had been admitted or admitted themselves into hospitals.   Ã‚  Ã‚  Ã‚  Ã‚  The Beats were all connected to the reality of poverty. Ginsberg states: â€Å"Who poverty and tatters and hollow-eyed and high sat up smoking in the supernatural darkness of cold-water flats floating across the tops of cities contemplating jazz.†(Ginsberg 62) The obvious image of poverty is when he clearly states â€Å"poverty† but along with this image Ginsberg says â€Å"cold-water flats,† meaning that there was not enough money to have hot water. Another image of poverty is â€Å"who plunged themselves under meat trucks looking for an egg.† They were so desperate for food that they jumped under trucks in search of a single egg. The Beats chose this poverty stricken lifestyle in order to further rej... ...e of a world that no one wants to come. He is using his own version of propaganda to persuade the reader not to support industrialization.. Ginsberg reinforces the second section with the first and third sections. He prepares the reader for a dramatic change from the first to the second section by showing the reader that he is anti-society. By showing that he and his friends are anti-society it is a logical step to say that he is against what society is planning and creating. They are planning and moving toward industrialization. Ginsberg is against industrialization partially for the reason that it is the societal norm to support it. Howl is a poem in which Allen Ginsberg complains about his life and about society. The speaker of the poem describes that he/she and his/her friends reject society and therefore are prone to act in a manner counter to common culture. He explains his points using amazing imagery that allows the reader to see exactly what he/she is writing about. In section two Ginsberg states his complains about industrialization, which was beginning at the time. These ideas are reinforced throughout the poem. I will forever enjoy these rantings and ravings.

Evolution of The Catholic Church :: Essays Papers

Evolution of The Catholic Church Over the last thirty years, the Roman Catholic Church has undergone changes. These changes range from the position of the Alter to the language of the Mass. This paper will illustrate a broad overview of changes in the Catholic Church after the 1960s Before the 1960s, Mass was said in Latin. The priests and the parish both knew the prayers, songs, and Scriptures in Latin. Around 1965, the Catholic Church realized that the people did not understand all of what they were saying. They began to do the Mass in English. This increased active participation. Today, if a person would want hear a Mass in Latin, they would have to do some traveling. For instance, Our Lady of Mount Carmel offers Latin Masses. A parishioner may go Monday, Tuesday, Wednesday, and Friday at 7:15P.M. or on Thursdays at 10:10 A.M. There is also a Saturday Mass at eight O’clock A.M. The Sunday schedule is thus, eight o’clock and 10:30 A.M. For more information, check out their web site. Http://www.archden.org/archden/parishes/pp150.htm Catholic schools have undergone significant changes also. It use to be that it cost nothing to go to Catholic schools. Now there is a splendid idea of tuition. Tuition makes it difficult for some families who would want to send their children to Catholic schools. Many kids end up in public facilities, for that very reason. Another difference is that the schools use to be run almost completely by nun, brothers, and priests. The institutions enforced a very strict dress code. Students were to wear their uniform to class. There is still a dress code, some schools offer a dress-down Friday. On this day, the kids may wear whatever they would like, within reason. Kindergarten is a new luxury. Many older people never went to Kindergarten, it was not offered. Years later, you could send your children to a public school for it. Now it is part of the curriculum. It is a very exciting attribute. Catholic schools have also experienced a significant increase if enrollment. Sister Catherine T. McNamee states that "this years total Catholic School enrollment of 2.

Cyclical Political Theory Essay

Personally, I subscribe to the opinion that what we have in this world is a necessary connection between things. Technically, something can not come out of nothing. Actions are interrelated and whether we accept it or not, they overlap. Thus, I accept George Modelski’s position in his cyclical political theory. However for me, this principle is not only limited to only political events but all areas of life. In the case of World War I and World War II, I hold the position that both of them are not two separate political events. Why do I hold this claim? The truth is that if we look at both events critically, one would see that both wars are one and the same, only that it was fought in different locations and at different years. I provide the reasons for my position below. To begin with, the issues that surrounded the war are one and the same. The Germans wanted to dominate Europe and knew that to achieve this, they had to root out some other powerful nations like France, Britain, Russia and America. The German leaders also felt threatened by the expansion of Russia and wanted to root them out before they could overshadow the Germans. Furthermore, both of them were between colonial Lords. Apart from this, both wars was a scenario where the good guys are trying to stop the bad guys – the Allies being the good guys while Germany and their alliance being the bad guys. In both wars, we see elements of ideological propagation where one party wanted to feed their ideas to the other party. Summarily, I believe that the world war two was just a way of bringing what could have been brought to an end in World War I to an end. It involved the same set of people who were fight for the same cause and wanted to achieve the same results. Reference: †¢ Microsoft Encarta Dictionary 2008, â€Å"World War I†. †¢ Colby University Website, â€Å"German Responsibility for the Outbreak of the War† Retrieved August 5, 2008 from http://www. colby. edu/personal/r/rmscheck/GermanyC1. html †¢ Daniel Pipes, â€Å"Similarities in treason during World War II, the Cold War, and now† Retrieved from http://www. danielpipes. org/comments/11660 August 5

Neiman Marcus Case

Neiman Marcus (NM), which mainly serves the high-end retail market, is currently facing a tough future. Although it currently enjoys high profit margins and has made significant improvements in its existing brand performance, its growth has plateaued. NM believes that there is only limited potential for growth of its current full-line stores while maintaining its exclusivity. As a result, it is considering other growth opportunities. The strategic goal is to increase its revenue by at least $150 million over the next 6 years while maintaining its attractive profit margins of 15%. Of the number of possible growth options, we recommend NM to grow via the Galleries concept. We believe that this concept is in line with its current core strength of creating and maintaining customer loyalty with luxury customers. Moreover, it can benefit from its existing customer base, efficient sales force and brand name. Our financial analysis further shows that the concept has the potential to match the revenue and profit goals. However, NM needs to carefully choose the gallery locations since there are some risks associated with direct competition with existing leaders and confusion among its current customers about the shift in brand-focus. Growth Options Neiman Marcus (NM) serves the high-end retail market mostly in US. Before analyzing the range of growth options available to NM, we performed a SWOT analysis [Exhibit 2] to understand NM’s current competitive situation. NM clearly targets the affluent US population and intends to serve the luxury market. The company’s goal is to create a personal shopping experience for its customers, and that involves having a highly competent sales staff as well as setting up a unique buying experience. One of the biggest competitive advantages for NM is the customer based marketing programs and events, like the InCircle programs which enhances customer loyalty. The catalog advertising is another core-competency that NM can leverage greatly from, since it drives about 50% of the sales of the customer that also shop at the stores. NM invests heavily in training and retaining its sales forces ia programs like the â€Å"Optimum Selling Program† and competitive compensation to the employees. It leverages the sales force to create a personal shopping experience to the affluent customer with the objective of enhancing the customer relationship and increasing the average customer spend. Considering that the target consumer segment is the affluent consumer who earns over $200,000 annually, th ere is limited growth potential within this high premium segment since acquiring new customers with high buying power needs is difficult. Thus, the focus is to increase customer retention and find creative ways for customers to spend more on NM products, with the following approaches * Brand extension :â€Å"Galleries† for jewelry; Specialty store for shoes * Geographical extension: Expand into Europe; increasing retail space within stores; * Portfolio extension: Acquisition(Saks); Open Sale-price stores likeâ€Å"(Nordstrum) rack† * Relationship extension : Enhance relationship with emerging designers Brand extensions via Galleries for the jewelry category would put NM in direct competition with the likes of Tiffany’s Co. This might impact the top line (Revenues) more than the bottom line (net income), considering that it would involve higher costs for development of the stores, and heavy investments in advertisement and customer retention. Geographic extensions like expanding into Europe would not have high impact on the top line nor is bottom line, considering there 50% higher penetration of designer owned stores. Moreover, NM might need significant time and investment to create its brand name and competent sales force team in such new but fiercely competitive market. Portfolio extension: Acquisition of Saks would definitely have a positive impact on both the top line and the bottom line. However, NM would need to be careful on how this would affect its relationship with the employees and the designers. However, sale-price stores would likely dilute the brand image for NM, and alienate some of its existing consumers Enhancing relationship with emerging designers would probably impact NM most on the bottom line than on the top line, considering it would be able to leverage purchasing power with the emerging designers, and extract higher margins from the merchandise. do we need to estimate top line/bottom line impact? ] Of all these options, the Galleries and Acquisition of Saks are the ones that can leverage NM’s core competencies to the best ability. These avenues provide an opportunity for leveraging the marketing catalogues, customer relationships, and employee satisfaction and retention. The acquisition of existing brands such as Saks is subject to more extraneous factors (negotiations, stock valuations, government regulations, merger risks, brand value distortion) and therefore unclear as a long term strategy. Neiman Marcus’ Positioning. Based on our understanding, we believe NM’s current positioning statement is: For the affluent customer who takes great pride in buying only top-line luxury clothing and accessories, NM store is your one-stop place for all your fashion needs since we only stock best assortment of designer boutiques and our friendly knowledgeable staff knows exactly what you are looking for. NM’s positioning is to attract the affluent consumer, with a household income of over $100,000, by providing high-end luxury lines of women’s and men’s apparel, Jewelry, Cosmetics/fragrances, Gifts, Women’s shoes and Accessories. The core competencies that NM engages to differentiate itself in the marketplace are exclusive high-end designer merchandise, personable, knowledgeable and highly competent sales staff that aims at not only achieving a high level of customer satisfaction, but also establishing themselves as a personal shopper for the customer. The sales staff is cross-trained in multiple departments, and is empowered to build long term relationships with their customers. This enables NM to provide a customized and personal experience for its clientele, thus encouraging them to be repeat customers and increase their spend at NM. NM utilizes another core-competency of catalogs for direct marketing, thus creating avenues to increase spend by the customers. One of the differentiators for NM, an un-imitable competency that creates barriers of entry is the customer based marketing programs, and events. The InCircle program is targeted to enhance customer relationships and brand loyalty. Special events and incentives are creating for the â€Å"creme-de-la-creme† spenders via the InCircle program that provides these customers to become repeat consumers via exquisite rewards programs and one-on-one customer service. About 40% of sales at NM were estimated from these programs and events organized by NM. Direct competitors for [Exhibit 3] NM include Saks 5th avenue and Nordstrum. Saks and NM differed in their approach to store formats. While NM had primarily focused on full line stores, Saks had developed other formats like restort stores, Main street stores, Off 5th stores, thus targeting different consumer segments. Nordstrom on the other hand had similar merchandise portfolio as NM, and was known for the level of personal customer attention and service it provided by building key relationships NM on the other hand provided multiple competencies that included specialty store variety (for specific designers) and department store scale and service. Quantitative Analysis of the Galleries Concept We performed a quantitative analysis to evaluate the Galleries concept. We made some key assumptions for the analysis. First, the revenue per sq. ft. or the three lines: fashion jewelry, precious jewelry and gifts would be equal to the current NM revenues in these departments. Second, the annual percentage revenue growth for Galleria would be equal to NM’s current annual revenue growth of 7%. Third, the allocation of space within the 10,000 sq. ft. galleria would be allocated to the existing ratios within the three departments. Using these assumptions, as shown in Exhibit a, we calculated the revenue per sq. ft. for the three lines. Using these values, we computed the expected revenue (base year) for one galleria (Exhibit b). We next constructed the pro-forma (Exhibit b) for one galleria for the next 6 years. We assumed that the revenue growth would be the same (7%), the gross margin and hence the COGS would be constant (56% which is the current weighted COGS for these three department). As seen in the pro-forma, we estimate each galleria will have revenues of $10. 8 million and Cash-flow (assuming EBT = EBTDA) of $2. 1 million by year 6. Using Present Value of the Cash flows (assumed equal to EBIT) at 15% discount rate, we estimate the payback period for each galleria on the initial investment of $5 million to be 5 years (2003 assuming base year is 1998). With additional revenue per galleria in Year 6 estimated at $10. 8 million, to achieve a financial goal of $200 million in additional revenue from the galleries by Year 6, NM would need to open 19 (200/10. ) galleries. This would require an overall investment of about $95 million in capital in the current year. The quantitative analysis indicate that if the three constituent departments of the galleries can perform at least at par with current levels (mainly in terms of revenue per sq. ft. and gross margins) , NM is very likely to fulfill the goal of $200 million in surplus revenue growth by year 6. In fact, since the payback period (at 15% discount rate) is 5 years, the IRR return from the investment is expected to be more than the required 15%. Thus the quantitative analysis is definitely is in favor of the galleries concept. Qualitative Analysis of the Galleries Concept The Galleries concept is to aimed to expand the per-customer spend of the target affluent consumer, by providing specialty stores for specific merchandise category. One of the viable options is to consider a Gallery which includes the departments that provide the highest revenue per sq. ft. amely Precious jewelry, fashion jewelry and Gifts, again targeting the same affluent customer segment. This concept makes sense for NM since it can leverage from its current strengths – loyalty program, dedicated and knowledgeable staff, and its existing brand value. Moreover, expanding the gallery concept in US where it already has an established brand name and elite-status makes perfect sense. However, as discussed before, the Jewelry and Gifts gallery concept would end up going head-to-head with a Tiffany’s store. Therefore NM needs to address the following risks for ensuring significant market share capture. First, considering that the flagship Tiffany’s store has a sales/sq ft ratio of over $3000 [Exhibit 1 and 4], NM needs to either increase the retail space for precious jewelry to improve from the overall expected $721 / sq. ft revenue (this is because precious jewelry in current NM stores earn a much higher $1669/ sq ft), or decrease the store gross selling space for the gallery. Second, expanding the number of Galleries excessively might rebrand NM in the minds of customers as jewelry focused company and might affect the sales of its other flagship products such as women’s apparel and shoes in original NM stores. Therefore, NM needs to be careful in choosing the locations of these new galleria stores and try to not choose locations where they currently exist. With regards to the locations of the new Gallery stores, we believe that NM needs to choose locations that are not competitively served (by Tiffany’s) in the Jewelry category, and also locations that do not have heavy overlap with its current locations. It is also important not to deviate from the target affluent consumer with high buying power index. Thus, we recommend the ollowing top 3 locations for NM to open the initial Gallery stores to ensure impactful market share capture. Based on how the galleries perform in these markets, NM can use the same criteria to open galleries in other markets. Seattle – Top most 1996 BPI; No Tiffany presence; some overlap with NM stores Cleveland – Ranked 2nd 1996 BPI; No Tiffany presence; some overlap with NM stores Sacramento – Ranked 3rd 1996 BPI; No Tiffany presence; hi gh overlap with NM stores Conclusion Based on the analysis of NM’s current positioning and its core competencies, we believe the Galleria concept presents a good growth opportunity for NM. Quantitatively, the concept has potential to fulfill both of NM’s current goals: revenue growth ($150-$200 million revenue growth over 6 years) and profit margin (Payback period for initial investment is under 6 years at desired 15% cost of capital). However, NM needs to be careful in choosing the locations for two reasons: to avoid head-to-head competition with existing jewelers such as Tiffany’s and to avoid confusion of its brand focus in the minds of its existing rich customer base.